Ino Fermuar was founded in 2001 in Istanbul by two cousins, who had been in the zipper industry from a young age. A year later, they moved to their current factory. In 2007, they started producing textile accessories alongside zippers, such as buttons, rivets and buckles. Soon they acquired a strong position in the domestic market and started working with important textile manufacturers in Turkey. This allowed them to grow big in a relatively short amount of time. Their products were exported to Russian and European market through third-party companies. Given how fragile the domestic market could get at times, this was the direction they wanted to move towards. With this goal in mind, they started to make investments according to their road plan for the export markets.
In 2011, they expanded their machinery park to better respond to the growing demand for their products. In that year, they established business relations with Italy and bought their first machine to enter into the luxury zippers market. They added another machine each year to their park and developed knowledge in the area.
In 2015, they became a supplier of one of the biggest companies in the textile accessories and 30% of their revenue in 2016 came from export. This encouraged them even more and they set up a team dedicated to export. They also started to participate in trade fairs for the first time.
Today, Ino Fermuar is one of the biggest zippers & textile accessories company in Turkey, but they are still young (and ambitious) on the export market. They are where they are today thanks to their planned growth strategy from a few years ago. They did it, and are determined to do better in the future. Their aim is to become a leading company in textile accessories sector in Europe, with an excellent customer service.
Being a 100% vertically integrated company (meaning that they manufacture everything in their own facilities), they have total control over their products. This allows them to respond to a wide variety of demands for product customisation their clients ask for and guarantees a constant quality.
They don’t keep stock of their products as they are all personalised, custom-made items made on order. When the mock-up or the sample arrives from the client, they re-design and model it according to client’s request, check with the client if everything is OK and then proceed.
They rely on their expert workforce and on their relatively lower labour costs. They are right beside Europe thus very flexible with delivery times, all of which provide them with a strong hand in the textile sector.