Last week, from October 10th to 12th, at the Istanbul Congress Center, the 9th edition of Première Vision Istanbul was held. 85 exhibitors from 5 sectors – accessories, fabrics, manufacturing, denim and yarns – were present to showcase their latest creations and innovations for the Autumn Winter 19/20 season. This edition was a stepping stone for the show, as it expanded with a new manufacturing offer to accommodate rising demand from European ready-to-wear fashion brands, attracting a new crowd from western Europe.
A new rise in visitors
This edition saw a high rise in the number of visitors – over the 3-day show, 5 154 visitors (+11% vs March 2018) stepped foot inside the Istanbul Congress Center. With the repositioning of the show to attract European brands, the most significant rise in visitors came from international professionals: +18% since last edition. Alongside Turkey, Russia, Serbia and Iran, there was a huge lead in Western European visitor attendance: +205% for Italy, +53% for Greece, +33% for Germany and +8% for the UK. This confirmed Première Vision’s position as the most important show for local sourcing, for all European and Middle Eastern countries.
Important Turkish brands were present, such as LC Waikiki, Koton, De FactoMavi, Colin’s, Beymen & Vakko, and were joined this edition by huge international brands: Benetton, Bestseller, El Corte Ingles, Etam, H&M, Marks & Spencer and Inditex.
Due to this recent visitor and offer evolution, exhibitors were very satisfied with this edition and gave very positive feedback.
“I have to say that this fair is very important for us. Here, we find the opportunity to get in touch with our clients and also get to know new potential clients from abroad.” – Belen Ezgi, Ezgi Tekstil
“[Première Vision] is the most important fair that targets the apparel fabric sector. It’s the leader in the sector.” – Emre Özel, Özel Tekstil
“Premiere Vision means getting in touch with the right customer, expanding, knowing the sector, and introducing yourself to the sector.” – Gülçin Hepyüksel, GMT Tekstil
An opening Ceremony with Prestigious guest
For the first time, Première Vision Istanbul held an opening ceremony, to honor its partners and reiterate the importance of Turkey in the global fashion industry. First to speak, Mrs. Pınar Taşdelen Engin, President of the Uludağ Textile Exporters’ Association, followed by Mr. Burak Sertbaş, President of the Aegean Apparel Exporters Association and Mr. Ahmet Öksüz, President of the Istanbul Textile and Raw Materials Exporters Association. They were later joined by Mrs . Gonca Yılmaz Batur, Deputy Minister of Trade for the Republic of Turkey and Mr. İsmail Gülle, President of the Turkish Exporters Assembly, who took the time to visit the show and talk to exhibitors.
An array of events and tools to discover the season
During the show, visitors enjoyed an in-depth analysis of the season with Première Vision Deputy Director of the Fashion Department, Julie Greux, during the Let’s Talk About Fashion tours, which took place twice a day.
Through the Trend Forum, they discovered the upcoming Autumn Winter 19/20 trends: highly expressive, soft and contemporary tailoring and casual and dynamic street. These trends were illustrated by a displayed selection of the most creative and innovative products from the exhibitors on site. Visitors also had the opportunity to get complementary information through the Première Vision Color Range.
To complete their Première Vision Istanbul experience, visitors also took part in special workshops hosted by the Istanbul Modern and seminars offered by the Woolmark Company and Lenzing.
Open Fashion Studio: A display of young talents
The show also welcomed the third edition of the Open Fashion Studio, which was a huge success. For the first time, 4 teams from Okan University and Marmara University faced off. Each team showed their talent by creating a bomber jacket along the theme of sustainability. They expressed their creativity with fabrics from Gökhan Tekstil, Özel Tekstil, Ülteks, Özlem Kumaş, Satab and Yalçın Tekstil, and with accessories from YKK, the event’s partner. The judges, Julie Greux, Deputy Director of the Première Vision Fashion Department, Engin Ertuğrul, Marketing Manager at YKK and Özlem Kaya, Fashion Designer, decided to award the Özdenetim project from Marmara University with the money prize.