Roja is a heritage Turkish brand, producing embroidery and lace for lingerie, outerwear and home textiles since 1950

The label recently added lingerie and outerwear to agents in North America and Europe, giving it clearer visibility in New York, L.A., the UK, Portugal and Spain. To enhance this export service, Roja invested in new software technology that enables both staff and clients to view designs, request samples and process orders online. This on and offline infrastructure is what will propel the brand forward in the coming years.

Discover Roja’s beautiful lace and embroidery at Première Vision Istanbul.

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