Before starting a new collection, we do a wide research on everything including new stories to start. This can start with a film, music, exhibitions, people, happenings….  We carefully examine them and put all the details together to create the Zeynep Tosun figure.

We also pay attention to how our inspiration goes along with todays world of fashion. We have to take our steps accordingly or else nothing will make sense. We try to get inspiration from the contrasts, power and different dynamics to create.